One element that is driving up the amount of low-quality online content is the algorithm used by Google to provide search services. The exact nature of the algorithm is a closely guarded secret, but in practice several key features are well known. The brilliant intuition behind Google is relatively simple to understand: Sergey Brin and Larry Page, the founders of Google, decided that the best way to organize the Internet was to identify all links to all websites and view each link as a vote about the value of the destination website. Thus, millions of little hyperlinks to the BBC would indicate the importance of the website, and each of the pieces published on the site would be awarded a very high search engine ranking. It was a stroke of genius. Suddenly, the Internet was less of a jungle of spam and far more pliable to the computer-assisted human mind.
Showing posts with label Rosetta Translation. Show all posts
Showing posts with label Rosetta Translation. Show all posts
Wednesday, July 13, 2011
The Spammy Rosetta Stone: Some Examples of Unethical SEO Tactics
One element that is driving up the amount of low-quality online content is the algorithm used by Google to provide search services. The exact nature of the algorithm is a closely guarded secret, but in practice several key features are well known. The brilliant intuition behind Google is relatively simple to understand: Sergey Brin and Larry Page, the founders of Google, decided that the best way to organize the Internet was to identify all links to all websites and view each link as a vote about the value of the destination website. Thus, millions of little hyperlinks to the BBC would indicate the importance of the website, and each of the pieces published on the site would be awarded a very high search engine ranking. It was a stroke of genius. Suddenly, the Internet was less of a jungle of spam and far more pliable to the computer-assisted human mind.
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