The amount of content is exploding like the Big Bang, we are told by the intellectual midgets who speak at localization conferences. Really? If the amount of content is expanding exponentially, why are so many people paying peanuts to other people to create more low quality content? Wake up, people. There is no Content Tsunami! There is a Data Deluge, but content is not data. Content is text, which is human-made and meaningful in itself. There is a deluge of economic, astronomical and demographic data, but all of that is meaningless outside of a context. A text, in contrast, is meaningful outside of any context as long as there is another human being left alive to read it. Data. Content. The two things are radically different. The localization guru’s willful ignorance of this distinction is just a dramatic illustration of his lack of intellectual honesty (and his hunger to make a quick buck and get his hands on that trophy third wife).
The need to create mountains of cheap content is real, but it has very little to do with any mythical Content Tsunami. It is more to do with some of the weird and quirky ways in which the Internet is organized. For whatever reason, the Lords of the Cloud (read: “the Googlevi Twins”) have decided that certain arbitrary aspects of a website are indicative of its importance and should therefore be used to determine its position in a Web search. Those features are basically two: amount of textual content and frequency of updating.
And presto, with that simple formula, you have the recipe for a lot of crap content. Moreover, you have an incentive (Milton Friedman, hello!) for creating a lot of crud that—like the aborted demon-spawn of Ragnarok and Sauron—should never have seen the light of day. The Low Quality Translation Movement is simply the localization industry's arm of the Content Tsunami. Its main get-rich-quick scheme is to sell cheap translation as the answer for cheap content and (crucially) trying to suck the entire translation industry into this model of second-quality garbage under the cloak of technological progress. But I preach in vain. I can see Kirti Vashee rolling his eyes and raising his hands in exasperation: "There are even people who deny the existence of a Data Deluge!" Translation: "See!? See!? You see the kind of crap I have to deal with!?"
That is why I am so relentless in going after the l10n hype-meisters who endlessly lecture us about the Content Tsunami. The latest example of this drive to create rivers of meaningless content comes from Spain. A journalist answered an advertisement for creating online content and received an offer you just can’t refuse. It was 0.75 euro cents for writing 800-word pieces. Yes, you read right. Not 0.75 euros per word. No. Less than one euro for 800 words. That is 0.0009375 euro cents per word. Well, in the year that indignados became a worldwide buzzword, the journalist decided to go online to complain about this. Needless to say, the hashtag #gratisnotrabajo (“I don’t work for free”) became a trending topic for a couple of days on Twitter.
Here is my translation of the job ad: “Journalist wanted. Compensation is €0.75 per article, which must contain a minimum of 800 words.”
But wait… there’s more (and this is my favorite part): “Texts will be subject to certain conditions of quality control—spelling, punctuation, semantics and expression.”
I just love that. We are paying less than a ride on the Madrid Metro for 800 words, but your texts will be subject to quality constraints. Seriously, if the objective is to write large amounts of crap content, why don’t we just get computers to do it? Lackuna, maybe there is a fortune in it for you.
Miguel Llorens is a freelance financial translator based in Madrid who works from Spanish into English. He is specialized in equity research, economics, accounting, and investment strategy. He has worked as a translator for Goldman Sachs, the US Government's Open Source Center, and H.B.O. International. To contact him, visit his website and write to the address listed there. You can also join his LinkedIn network by visiting the profile or follow him on Twitter.
Miguel Llorens is a freelance financial translator based in Madrid who works from Spanish into English. He is specialized in equity research, economics, accounting, and investment strategy. He has worked as a translator for Goldman Sachs, the US Government's Open Source Center, and H.B.O. International. To contact him, visit his website and write to the address listed there. You can also join his LinkedIn network by visiting the profile or follow him on Twitter.
